70 e-commerce statistics and trends you need to know in 2023

E-commerce is the process of buying and selling products and services online. Customers use electronic payments to make purchases from websites and online stores. Many sellers use e-commerce platform We manage all operations related to online sales.

Owning an e-commerce business is becoming a popular technique for making money. E-commerce has been around since Amazon started selling books in the early 1990s, but it has grown significantly in the last few years.

Keep reading e-commerce statistics and use insightful data to analyze your business workflows.

World e-commerce statistics

Global e-commerce is the sale of goods and services outside the geopolitical borders of a company's home country (usually referred to as its place of incorporation or incorporation). Online sales and marketing is used to market and sell in non-native markets.

Below is a list of key e-commerce statistics that reveal how the digital world has changed the shopping experience in the physical world.

• Global e-commerce sales reached an astonishing $4.9 trillion in 2021 and are expected to increase to $6.4 trillion by 2024.
• In 2021, 2.14 billion people made online purchases around the world.
• The online grocery market could grow to $334 billion by 2025.
• By 2025, the global online fashion market is expected to reach $1.2 trillion.
• Consumers say free shipping increases their willingness to shop online by 49%.
• 77% of internet buyers check reviews before making a purchase decision.
• In 2021, 54.8% of all e-commerce sales were made via mobile devices.
• The average conversion rate for e-commerce is approximately 2.58%.

• Argentina's e-retail market is expected to grow by more than 25%, outpacing all other American countries.
• With a revenue of $1.8 trillion, Asia occupies the top position in the e-commerce sector.
• In 2023, China is likely to lead the global footwear e-commerce market with a revenue of $43.67 billion.
• From 2023 to 2027, Brazil will lead the world in the development of retail e-commerce.

Statistics of the largest e-commerce companies

E-commerce is rapidly evolving and has transformed the way people buy and sell things online. Although many customers think of e-commerce primarily as purchasing things, it refers to all business transactions made possible by the Internet. E-commerce is on the rise due to the expansion of traditional brick-and-mortar stores such as Target and Best Buy, as well as online marketplaces that are globally recognized for their digitally native business models, such as Amazon and Alibaba.

Let's explore more statistics about leading e-commerce companies to know how they are growing in the industry.

• In 2022, Alibaba Group was ranked as the world's top retailer on the internet.
• Up to 57% of online shoppers admit to doing business internationally.
• For e-commerce companies, the average conversion rate for Facebook ads is 9.21%.
• YouTube visitors are 1.9x more likely to make a purchase after watching a video ad.
• In 2021, 55% of online buyers claimed to have purchased something after seeing it on Facebook Stories.

• Compared to users directed to an external website, Instagram Checkout users are 70% more likely to complete a transaction.
• For e-commerce marketers, YouTube's “TrueView Shopping” ad format increased conversion rates by 3x.
• Walmart's online sales in the U.S. totaled $64.9 billion in 2021.

Mobile e-commerce statistics

E-commerce companies have been improving the mobile user experience for years to increase online sales. Transactional activities completed through mobile devices are referred to as mobile commerce or m-commerce. Convenience is also a factor in the increase. Consumers can purchase goods and services while on the move.

The following statistics show the convenience of e-commerce business through smartphones.

• 91% of people use their smartphones to conduct online transactions;
• By 2023, 6% of all retail purchases are expected to be made through mobile commerce.
• In 2021, mobile commerce generated more than $360 billion in sales.
• By 2026, tablet mobile commerce revenue is expected to reach $54.01 billion.
• By 2025, mobile commerce sales are expected to reach $710 billion in total commerce revenue.
• In 2026, 8.7% of all U.S. retail transactions will be made using mobile devices.

• In 2021, at least one in three American internet users completed a purchase on a mobile device.
• On Cyber ​​Monday 2017, mobile device purchases exceeded $2 billion for the first time.
• Compared to email marketing, online advertising, and Facebook, friends have the biggest influence on mobile purchasing decisions.
• Creating CTA buttons, such as click-to-call buttons, can increase clicks by 45%.
• 73% of users will migrate from a poorly designed mobile website to a mobile website that makes purchasing easier.
• Mobile applications have 3x higher conversion rates than mobile websites.
• While in a physical store, 65% of customers use a mobile device to compare prices.
• During the holiday season, 40% of all internet sales are made on smartphones.
• Mobile website bounce rates increase by 32% when page load times go from 1 second to 3 seconds.

retail e-commerce statistics

Retail purchases through various gadgets are increasing year on year, fueling the rapid growth of the e-commerce sector. As they expand, they will eventually take over retail stores.

Let's take a look at these statistics to learn more about the current state of retail e-commerce.

• In 2021, e-commerce sales accounted for 21.3% of global retail sales.
• Mobile users generated $3.56 trillion in retail e-commerce purchases in 2021.
• Online retail sales were $4.9 trillion worldwide. And it is expected to increase by more than 50% over the next four years.
• Currently, the highest spending categories are consumer electronics ($988.4 billion) and fashion ($904.5 billion).
• Companies claim that their in-store retail sales are about the same as their online sales.

• Online sales are projected to account for 16.4% of U.S. retail sales by 2023.
• By 2026, online retail purchases could increase by 24%.

consumer behavior statistics

This new retail era is characterized by a shift in the customer buying experience from in-person shopping to online shopping. Customer loyalty is collapsing and consumers are switching brands at an unprecedented rate. These statistics speak to recent changes in customer behavior.

• 63% of consumers search for products online before making a purchase.
• Consumers are more likely to engage with brands that offer a personalized experience when shopping (84%).
• Almost 50% of internet buyers seek advice from social media influencers before making a purchase.

• More than one-third (36%) of U.S. consumers have tried a new product brand, and the total number of new purchase behaviors they have attempted is 75%.
• Among consumers who tried a different brand, 73% said they would continue searching for a new brand.
• Post-pandemic, customers' desire to shop online has increased, especially for essential items and home entertainment.
• 46% of consumers made an online purchase during the 2021 holiday season.
• Approximately 56% of consumers aged 18 to 24 and 47.5% of consumers aged 14 to 17 have made at least one purchase on a social platform.
• Localized content makes a website 2.67 times more likely to generate sales.
• Facebook tops the list of the most popular social media platforms for social commerce.
• 49% of social commerce shoppers' purchases were influenced by influencers.

Social media and e-commerce statistics

Social media and e-commerce complement each other like coffee and cream. E-commerce marketers use social media sites to build brand awareness, interact with customers, and promote products through targeted ads and organic posts.

The following statistics show that social media plays an important role in e-commerce in today's digital age.

• 25% of US consumers consult social media before purchasing gifts for friends and family.
• When a store has social media, sales increase by 32% compared to when it doesn't.
• Instagram tops the list with an average order value of $65, followed by Facebook at $55, Twitter at $46, and YouTube at $38.
• Posts of less than 80 characters increase social media engagement by 66%.
• After viewing an Instagram ad post, 75% of Instagram users take some action, such as visiting a website.
• Photos in posts increase likes, comments, and click-through rates by 53%, 104%, and 84%, respectively.
• During the 2018 Christmas e-commerce season, 24% of holiday sales came from email marketing.
• 60% of customers claim to have purchased something because they received an email marketing communication.
• Emails about abandoned carts typically have a 45% open rate.
• 61% of people prefer communicating with brands over email.

Even more convenient

The complete accessibility of e-commerce has revolutionized purchasing for both customers and sellers. Customers can find almost anything, anytime, on any device. This is a key aspect of the Internet purchasing experience that today's consumers expect.

E-commerce opens up a whole new world of customer information and insights for businesses. A powerful e-commerce platform automatically collects data from online buyers, allowing businesses to learn more about their customers and make marketing and analytical decisions. Product development that has real impact.

Learn more about exciting E-commerce industry trends In 2023.