Turner Sports and CBS Sports have exclusive rights to license the NCAA marks, tickets and taglines in commercial promotions related to the NCAA Championship, and have certain exclusive media rights to the Division I Men's Basketball Championship. Turner Sports and CBS will negotiate a corporate partnership agreement with NCAA Corporate Champions.
If you are interested in becoming an NCAA Corporate Champion, Corporate Partner, or other sublicensee of NCAA marketing rights, please contact Chip Johnson at Turner Sports at 332-228-9966 or Chip.Johnson@warnermedia.com or at CBS Sports Contact Devron Edwards (212). -888-3080 or dhedwards@cbs.com. Turner Sports and CBS can also provide information about advertising opportunities on the NCAA's digital platforms, including NCAA.com.
For additional questions regarding the NCAA Corporate Champions and Corporate Partner Programs, please contact Tiffany Martin at the NCAA at 317-917-6823 or tmartin@ncaa.org.
First introduced in 1984, the NCAA Corporate Champion and Partner Program is committed to excellence and the development of marketing and promotional activities centered around the NCAA Championship. Some of America's top companies make up the program, which emphasizes the role of athletics and academics in our society by supporting NCAA youth programs, student-athlete awards and honors, and scholarship initiatives. doing. In 2002-2003, the program was restructured to consist of his two specific tiers of marketing and promotional rights: Corporate Champions and Corporate Partners. Collectively, the NCAA is honored to work with these outstanding corporate citizens who provide funding, personnel and expertise to benefit intercollegiate athletics.
The NCAA Corporate Champions and Partners Program supports all 90 NCAA championships and offers a variety of benefits, including exclusive rights to certain categories of use of NCAA logos, marks, titles, and championship tickets. Masu.
These companies have a direct, positive impact on the academic and development opportunities available to more than 460,000 NCAA student-athletes each year through the NCAA Corporate Champions and Partners Program. These champions and partners also help fans share in the excitement of NCAA sports on the field, hardwood, track, ice and wherever NCAA National Championships are held. These companies are dedicated to highlighting the role of athletics in higher education by supporting NCAA programs year-round. These companies also support NCAA youth clinics and fan interactive experiences.
Turner and CBS agree to eight-year extension:
In 2016, the NCAA announced an eight-year extension to its multimedia rights agreement with CBS Sports and Turner. The new agreement extends the agreement through 2032 and ensures that Turner and CBS Sports will continue to manage and collaborate on the NCAA's corporate marketing programs. In addition, Turner manages March His Madness Live and NCAA.com, as well as major NCAA Championship-related events such as NCAA March His Madness Fan Fest and Music Festival.
