Lexington, Kentucky (February 20, 2024) — University of Kentucky and global gaming and esports organizations Now in its fifth year, Gen.G has announced the return of Hoops at Home, the highly anticipated all-online-only NBA 2K tournament. Hoops at Home was originally launched in 2020 to help UK students stay connected during the coronavirus pandemic, but it quickly became a popular mainstay of schools and a mainstay of university esports programs. Did.
“UK's Big Blue Nation defines the best of basketball tradition, and we encourage anyone who wants to join the entire video gameplay community to join Hoops at Home,” said UK's Big Blue Nation. said Heath Price, AVP of Partnerships. “We have a broad community of diverse interests in video games and sports across the commonwealth, and we want to continue to provide opportunities for Big Blue Nation fans to engage with us wherever they are.”
The tournament will feature UK-based broadcast talent calling matches, including Trenton Upchurch and three-time Hoops at Home winner YouTuber and Twitch streamer. Tiedebo.
“Gen.G is all about connecting communities through games, and Hoops at Home fulfills that mission,” said Martin Kim, chief revenue officer at Gen.G.. “Sports and video games have been synonymous for many years, and we're thrilled to be able to give back to this ecosystem.”
Sign up now live here The tournament will take place on February 24th at noon ET. Everyone is invited to watch the action on his Twitch page in the UK. For Hoops at Home, a contestant must have a copy of the NBA 2K24 game on his PlayStation 5 or Xbox Series X/S. You will also need the ability to stream your gameplay using a stable internet connection.
About Gen.G
United as #TigerNation, Gen.G's core mission is to leverage gaming and esports to achieve success both in and out of competition. Gen.G is a global thought leader focused on education, DEI initiatives, and innovative partnerships to advance an inclusive future for gaming. His diverse portfolio includes his Gen.G team in League of Legends Champions Korea (LCK), Gen.G Mobil1 Racing and Gen.G Mobil 1 Racing Black Rocket League teams, Gen.G VALORANT, Gen.G PUBG, and NBA2K. Tigers included.
Gen.G also brought non-indigenous brands into the game, including Crocs, Manchester City FC, McDonald's, Burberry, Bose, Mobil 1, and Procter & Gamble, breaking barriers and expanding its audience. Operating out of offices in Los Angeles, Seoul, and Shanghai, Gen.G's influence extends to his team, his content creators, and his groundbreaking Gen.G Global Academy.Learn more about Follow Gen.G Esports on GenG.gg or X @GenG.
