E-commerce market leader
Internet users can choose from a variety of online platforms to browse, compare, and purchase the products and services they need. Although some of his websites are specifically targeted at his B2B (business-to-business) customers, individual consumers are also presented with a huge number of digital possibilities. As of 2023, online marketplaces account for the largest share of online purchases worldwide. Amazon leads the global ranking of online retail website traffic.
The Seattle-based e-commerce giant, which provides electronic retail, computing services, consumer electronics, and digital content, reported 6.1 billion direct visitors to its .com websites in December 2023. was recorded. However, from a gross merchandise value (GMV) perspective, Amazon ranks third behind Chinese competitors Taobao and Tmall. Both platforms are operated by Alibaba Group, Asia's leading online commerce provider.
Mobile drives e-commerce traffic
One of the most notable trends in the world of e-commerce is the unprecedented use of mobile devices. By the second half of 2023, smartphones accounted for almost 80% of visits to retail websites worldwide, and also generated the majority of online orders compared to desktops and tablets. Mobile device adoption is accelerating rapidly, especially in regions lacking other digital infrastructure, and mobile integration will continue to shape the shopping experience of the future. M-commerce is particularly popular in Asia, where more than two-thirds of online sales occur via mobile devices in countries such as China and South Korea.
What do digital shoppers around the world have in common?
While online shoppers vary greatly in each region of the world, there are common metrics that can help you understand basic digital consumer behavior. Major marketplaces serve as a source of inspiration and serve as the primary place to search for products online before actually making a purchase. Although online shopping experiences are less interactive than in-store shopping experiences, online shoppers appreciate the ease and flexibility of e-commerce. When it comes to delivery preferences, delivering goods to a courier station is becoming popular as it is often a more sustainable delivery system than courier.
In the Business-to-Consumer (B2C) sector, fashion and consumer electronics have so far been one of the top e-commerce sectors, contributing the largest share of online retail sales.
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