Now that we've explained what an e-commerce strategy is, why it's important, and the types of tactics it includes, let's take a closer look at the main strategies that can lead to a successful online store.
Find the right platform
First and foremost, do your research and learn about the different e-commerce platforms that are at your disposal. To zero in on the right one, consider your budget, the number of products and services you're trying to sell, and which features are most important. Free demos and free trials can help you better understand how these platforms work and which ones are right for your business.
Optimize your website
Make sure your website is in the right place. If possible, work with a professional web designer or developer to ensure your design is easy to navigate, SEO-friendly, and compatible on all devices. Don't forget about additional features that your customers may find useful, such as shipping calculators, chatbots, and appointment and meeting schedulers.
Cross-selling and upselling products
When you upsell, you recommend add-ons or more expensive products or services after a visitor expresses interest in your product. Cross-selling is a similar strategy, suggesting similar or related products or services. Both of these techniques can encourage customers to add more items to their cart and spend more money in your online store.
Create a cart recovery campaign
It's not uncommon for users to add items to their cart without purchasing them. Fortunately, you can set up a cart recovery campaign to encourage or remind these users to make a purchase. Examples of cart recovery tactics that can help you reconsider your decision to abandon your cart include abandoned cart emails and exit pop-up messages.
Create an email list and send emails
Building a strong email list gives you many opportunities to connect with prospects and customers through emails and newsletters. To capture email addresses, you can use landing pages, lead magnets like e-books and white papers, pop-ups, sign-up forms, and discounts.
Once you have a list of subscribers, send engaging, targeted emails to encourage opens, clicks, and ultimately conversions. Make sure your emails are highly personalized, visually appealing, and include a compelling subject line and a clear call to action.
Creating original content
A strong strategy consisting of different types of original content, such as blogs, videos, infographics, and podcasts, can help you stand out from your competitors. We recommend creating a content calendar that outlines the type of content you want to share with your audience and when to share it. Remember that content creation needs to be continuous and unique.
Optimize your checkout experience
A quick and easy checkout experience increases conversions and revenue. To improve this, you can accept multiple payment methods including digital payment systems, accept guest checkout, remove hidden or unexpected charges, and only ask for the information necessary to process payments and orders. Please try to do so. Free shipping, one-click checkout, progress bar, and autocomplete are also valuable.
Offering sales and discounts
Sometimes, a great sale or discount is all you need to motivate users to take the plunge and make a purchase. If you offer a sale or discount, be sure to let your audience know what the sale or discount is and when it will occur through your website content, email marketing, SMS marketing, and social media marketing. Discounts need to be eye-catching and have an emotional appeal so users feel comfortable making a purchase.
Consider free shipping
Free shipping is a big selling point for many customers, especially those who have little experience with the brand and are skeptical about purchasing. If you're not sure if free shipping is worth it for your online store, you can always offer it for a limited time and then make it permanent if you're happy with the results.
Promote customer loyalty
Loyalty programs help you retain your customers and keep them coming back. It also shows that you care about those who are loyal to you. Customer loyalty programs may include exclusive coupons, vouchers, and benefits. If you choose this method, set up manual or automatic triggers to make the redemption process easier.
Leverage social proof
You can say you offer the best products and services, but unbiased and positive customer reviews are far more influential. Display positive reviews about your services and customer experience directly on your website, social media, and email. Social proof builds trust and leads to more purchases.
split test
Split testing, also known as A/B testing, gives you the opportunity to evaluate different variations of your web pages, emails, and ads to see which perform best. You can use it to optimize the customer experience, reduce cart abandonment rates, and increase return on investment (ROI). To create a split test, you need an original version or version of a control and a modified version of the control with adjustments to content, design, colors, and buttons.
support customers
It is in your best interest to support your customers whenever they have questions or problems. If you don't, they may get frustrated and turn to your competitors. Remember, your customers don't have to jump through hoops to get the help they need. To make things easy and convenient for them, we offer a self-help knowledge base, live chat, and phone and email support.
Add new product
Once you know what products and services are selling well, you can figure out what to add to your lineup. With new products, we position ourselves as an innovative brand that constantly strives to satisfy our customers and meet their evolving needs. We also keep your online store fresh and exciting.