Connected fashion brand 9dcc already sells premium T-shirts and baseball cap paired with Ethereum NFTs that enable on-chain benefits have launched their first complete luxury fashion line. 9dcc Collection 01 is set to debut in France this week.
Previewed at NFT Paris and at Paris Fashion Week in the coming days, 9dcc Collection 01 includes over 60 items including coats, pants, hooded sweatshirts, blazers, tank tops, boxer shorts, and more. The Fall/Winter 2024 collection uses materials sourced from Italy, Japan, and the United States.
Each item has an Ethereum-compatible Near Field Communication (NFC) chip sewn into it. NFTused to prove your authenticity and unlock community features and other features.
One such feature is the ability to feature creators such as anonymous crypto personalities and 9dcc founder and CEO gmoney.Digitally sign apparel And keep it linked to the NFT in question.
Works from 9dcc collection 01. Image: 9dcc
According to the company, 9dcc Collection 01 is targeted at the “crypto mob,” drawing inspiration from “yakuza street style to the timeless charisma of gangster movies,” and drawing inspiration from tech founders and their contemporaries. It is said that the aim is to be worn by people.
“Aimed at modern mavericks and 'Zack-types' who seek a formidable presence when presenting innovative concepts, this collection commands any room with its presence, while preferring subtlety over flash. We appeal to the “gangsters of the future'' who can do the same,'' the official description reads.
Works from 9dcc collection 01. Image: 9dcc
9dcc will not only be previewing the pieces at this week's Paris event, but will also be giving attendees the opportunity to pre-purchase items from the collection.
“The essence of future luxury is convenience. Our vision for fashion is to bridge cultural connections, unlock new opportunities, and foster deeper interaction with those around us,” gmoney said in a release. Ta. Fashion houses are engaging with their audiences by venturing into areas where the value of fandom goes beyond mere transactional value. ”
Edited by Ryan Ozawa.
