While spending too much time on any social networking site can be harmful, Facebook has several benefits for businesses and professionals. In fact, Facebook, whose parent company rebranded to his Meta in 2021, is one of the best ways to leverage social media for your business. Here are 10 ways Facebook can benefit your business and career, including streamlining customer payments and easy lead generation.
Benefits of Facebook for Business
Businesses can benefit a lot from using Facebook.
1. Facebook helps you build your online brand.
As consumer interest in mobile and social media shopping continues to grow, your online presence is more important than ever, and Facebook could be your best chance to get in front of customers near and far. there is.
According to Statista, Facebook has around 3 billion monthly users, and no other social network can offer businesses a comparable level of potential exposure. As the first and largest social media network to achieve mainstream success, Facebook offers more integrated tools than any other platform, including follow buttons, account logins, and photo sharing. These tools can direct customers back to your company's website and other online content you want to highlight.
Because of Facebook's reach and structure, it's the most useful platform if you want to reach an older demographic.
2. Facebook forms professional bonds among competitors.
One of Facebook's most important goals is to bring people together, whether they're old friends, current acquaintances, or people looking to meet new people. While not all interactions on Facebook are useful, there are certain instances where the network's vast number of users can be beneficial.
Joe Trizilla, president and CEO of TrizCom Public Relations, uses Facebook for business and personal improvement. Trizilla joins his group of fellow PR professionals in the Dallas area. Group members agree not to steal each other's business and collaborate by sharing tips and advice, such as recommending reporters to pitch to, insurance policies to consider, and software to implement. All information shared within the group remains within the group.
“I have been truly fortunate to meet, collaborate with, and share thought leadership with my colleagues,” said Trijira.
These PR professionals put their egos aside and help each other improve the quality of the PR industry in the Dallas area.
Consider conducting a competitive analysis to understand your competitors' strengths and weaknesses and find areas where your business can improve.
3. Facebook can change preconceptions.
There are negative stereotypes about certain careers. People who work as lawyers, politicians, or used car salespeople can be considered dishonest just because they do that job. Facebook can help break these stereotypes.
“Lawyers tend to be seen as distant and a little aloof from the general public,” said Kevin Patrick, owner and founder of Kevin Patrick Law LLC. “But for me, the key to growing a business is making personal connections. People want to feel like they're a human being, not just a case number. Facebook is about making those personal connections. It’s a great way to build.”
Patrick's position is different from most law firm positions. Potential customers are more willing to cooperate with the company because he shows who he is and who his employees are.
“For example, my law firm's page does not include the typical '10 things to do if you get into a car accident,' but rather how we have contributed to the community. For example, we post to highlight how we've contributed to the community, such as cooking meals for families. We do homeless and other volunteer work,” Patrick said. . “One, it's the right thing to do, and two, it helps build a level of trust, which leads to new cases.”
The best online reputation management services can monitor, build, and maintain your business' online reputation and even repair negative perceptions about your company.
4. Facebook can help you find great job candidates.
While questionable social media personas may exclude some candidates, Facebook gives you direct access to everyone who follows your brand. This visibility allows you to attract the best potential employees to your company.
When you post job openings on your Facebook Business Page, people who want to work for your company will be the first to know about the opportunity. If you are not looking for a job, you can use the Like and Share features to notify other qualified candidates who may be interested.
Regularly monitoring your Facebook page can also help you adopt a more focused and proactive recruiting strategy. See which customers are actively engaging with your brand. Are you posting content promoting your products or services? Do your homework and reach out. He may be able to turn an enthusiastic fan into one of your best assets. [Read related article: How to Recruit Great Employees in a Tough Labor Market]
If your company has a brand ambassador program and is currently hiring, see if there are any ambassadors looking to hire.
5. Facebook can improve your productivity.
While many claim that social media networks only distract employees, the opposite may actually be true. When employees take breaks to do things that interest them, they tend to be happier and more productive. If an employee enjoys a short break to check her Facebook newsfeed and feel more connected to friends and family, she may be more relaxed and focused when she returns to work.
Researcher Brent Coker says, “Short, unobtrusive breaks, such as surfing the web, allow the mind to rest, which increases net focus on the day's work, which in turn increases productivity. ” he said. Lecturer in the Department of Management and Marketing at the University of Melbourne.
6. Facebook facilitates lead generation.
Facebook integrates lead generation templates directly into Ads Manager, the portal and hub for creating Facebook ads. These ads help you discover what your customers want in a relatively easy process by sending automated messages to them through Facebook Messenger and analyzing their responses.
For small businesses, this tool is an asset that helps them generate leads without having to constantly monitor Messenger or Facebook on their desktop or deal with spam accounts and soft leads.
Automated conversations make it easy for businesses to connect with target customers, understand their interests, build email marketing contact lists, and convert prospects into paying customers. This means Facebook can increase customer engagement.
7. The Meta Appointments tool makes scheduling appointments easy.
Another important feature of Facebook for small businesses is the Meta Appointment tool. Meta Appointments integrates with your company's calendar system to help your customers book available times and demos.
When customers set appointments through Facebook, assuming their calendars are accurate, this process saves businesses time by reducing the number of calls to book appointments and time spent monitoring online reservation systems. can. Some automated messages can make the process easier than manually scheduling an appointment.
When a customer makes a reservation, they receive a calendar invitation, information, directions, and instructions.
To avoid the risk of double-booking, keep Facebook's appointment scheduling feature up to date with other scheduling applications, such as Microsoft Bookings.
8. Facebook's keyword search feature helps you find people and content.
Facebook's keyword search feature makes it quick and easy to find the most relevant content when you need it. Just like Google Search, you can use simple keywords to search for all kinds of posts, including status updates, photos, videos, news articles, and more.
To find information about a person, business, event, or subject, just enter a simple keyword or phrase and we'll show you what's relevant. This process makes it easy to find information about business partners and network connections, even when information is limited.
9. Facebook offers digital marketing and conversion rate optimization.
Facebook allows users to contact and obtain information directly from businesses through a set of specific buttons on Facebook ads. These small business marketing features allow users to communicate directly with small businesses in the shortest possible time.
From a business perspective, these features allow companies to expand their reach to new customers and make it easier to convert them with the click of a button. Buttons allow businesses to customize their CTAs based on their communication style and conversion goals. These CTA buttons include “Call Now,” “Get Directions,” “Send Message,” “Buy Now,” and more.
10. Meta Pay makes it easy to start e-commerce.
If you want to start selling online through Facebook Shops, Meta Pay gives you a free and easy way to participate in e-commerce and start accepting payments. When you sign up for Meta Pay, you can easily link your Facebook Shop to include it as a payment method.
Anyone with a Facebook account can use Meta Pay on Facebook, Messenger, or Instagram to buy almost any type of product or service. When your shop offers Meta Pay, you gain access to a larger number of customers and can offer an easy payment method and a fast checkout process.
Ways to promote your business on Facebook include creating a Facebook page, posting consistently, and forming Facebook groups.
